Important Innovations

Adidas Onboard the International Space Station Source:  Adidas experiments on the ISS in space Putting Running Tech to the Distance Test Adidas is really going the distance.  It just sent running shoe material aboard a SpaceX rocket to the International Space Station.  The purpose is to develop the most comfortable, high performance running shoes from experimentation in the harsh conditions of space.  The German based footwear giant is performing the first ever footwear research in space. One Big Boost in Zero-Gravity Boost pellets made of the same plastic that Adidas integrates into the soles of its Boost sneakers and other running shoes are undergoing scientific experimentation in space.  This will give Adidas the opportunity to test their performance and maximum configuration in sneakers without the interference of gravity. World's Longest Scientific Marathon The plastic pellets are made of two difference polymers with slightly different molec...

Adidas Going Very Blue and Green Source:  Adidas Ocean Waste Commitment Two New Fabrics 100% Recycled German based sports gear giant Adidas is going very green and blue.  It just introduced two new fabrics:  Primeblue and Primegreen.  Both are composed of 100% recycled polyester.  Primeblue contains Parley Ocean Plastic, which is a fabric made from recycled ocean plastic waste.  Adidas will unveil some new products made of Primeblue during the upcoming Super Bowl on Sunday.  Primegreen, which contains only recycled plastic and recycled polyester, will introduce new products later this year. Adidas has showcased some running shoes made of recycled ocean plastics.  Today it greatly widened its environmental commitment. Very Specific Environmental Goals For 2020, Adidas has committed to having 50% of the polyester it uses in products recycled polyester.  By 2024, it will use only recycled polyester.  And, it commits to cut...

Using Augmented Reality to Sell Limited Edition Sneaks Source:  Adidas AG Cuts Sales Process from Hours to a Few Minutes It's a time consuming and often frustrating process to buy much in demand, limited edition sneakers.  Adidas AG is changing the playing field.  It has just started deploying augmented reality to upend the process. Adidas AR App The company debuted an AR app at its big ComplexCom event in Long Beach, California.  Interested attendees downloaded an AR app that told them where to go in the complex to "Unlock the Drop".  Once there, they used their smartphones to follow instructions to pick a size, check out and where to pick up the sneakers.  All done with no sales staff interaction.  And most importantly the process took a few minutes, instead of hours. Ramping Up AR Adidas says it's focusing heavily on utilizing augmented reality as a means of increasing access to their most desired products.  Company officials say...