Quibi's Video Streaming Big Launch

Tech & Entertainment Giants Leading It

Source:  QuibiA

1.7 Million Downloads in a Week

The former CEO of eBay and HP Meg Whitman

and entertainment mogul Jeffrey Katzenberg

have just launched a new streaming platform 

called Quibi.  Out of the box, it's a big success. 

A success despite the global

pandemic and economic slowdown.  

In the past week since it launched,

1.7 million people have downloaded

the service.

Very Different Streaming Platform

Quibi, founded by Katzenberg, is

a different streaming model.

Quibi stands for quick bites of

movie quality video of ten minutes or

less.  The video is optimized for

mobile phone viewing. The shows

are completely original and brand

new.  And, it's available internationally.

They say new episodes are 

available everyday. Content is coming 

from directors like Stephen Spielberg and

stars like Jennifer Lopez, Reese

Witherspoon and Will Smith.

Launching in a Pandemic

The timing of this launch could

not have been better or worse.

The world is in lockdown because

of the pandemic, with people 

looking for entertainment. On the

other hand, the economy is

extremely tough with many people 

out of work and with no

discretionary spending money.

Because of the unique times, CEO Whitman 

and Chairman/Founder Katzenberg

decided to launch with a 90

day free trial period.  It has worked

brilliantly, with nearly 2 million on

board. After 90 days, they hope 

streamers will be hooked and

start paying, starting at $4.99

a month.  I

Launching in Tough Times

This is an interesting launch

of a new innovative service facing tough

competitors like Netflex, Disney +

and NBC's Peacock.