Smart Phone Price Wars

Apple, Google, Samsung's

Less Expensive Pricing

Source: Apple

New Phones, More Affordable

Apple just unveiled its new

iPhone SE 2020.  It's priced at

$399.00, is leading edge

and the most affordable

smart phone in Apple's

lineup.  Apple's new strategy

is to introduce less expensive

phones.  This is the first time 

that it has done so since 2016.  

Apple has two key reasons.

In these turbulent times,

consumers are watching their

wallets and not as free to

upgrade on expensive models.

Also, less expensive phones

attract new consumers and 

Apple wants to grow its new

customer base.

Bionic Chip

Some of  the features of the

iPhone SE 2020 include 

wireless charging, Apple's

A13 Bionic chip, a home

button, Touch ID, haptic

feedback and a Portrait mode.

Interestingly, it doesn't have

5G connectivity and no facial 

ID.

Bargain Phone Wars

The new iPhone faces

stiff competition. Google's

Pixel 3A for $399.00 comes

with a Night Sight enabled 

camera that shoots pictures in the dark 

and a headphone jack.  And,

Samsung's $399.00 Galaxy A51

has strong camera functionality.

Its $499.00 version has 5G

capability.

New iPhone 12

Apple is introducing a 

number of new products this

year.  Among them, it will

launch its flagship iPhone 12

line.  That phone will be

5G compatible. Many new

smartphone choices are rolling

out this year for consumers.

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