Aston Martin's New SUV & James Bond

-

 Venerable Brand Targets Return to Profitability with DBX




                                    Source:  Aston Martin

007 James Bond's Car of Choice

UK-based Aston Martin is an historic luxury car brand that epitomizes prestige, beauty, performance, speed and panache.  It was 007 James Bond's car of choice for his spy movie adventures.  Now to bring in new customers and sustain its future, Aston Martin has created what's being called a "super SUV" - the DBX.  The DBX is of the upmost importance to Aston Martin.  The company hopes it will return it to profitability and ensure its long-term survival. 

Style and Price

The DBX is huge, sleek, curvy and pricey at nearly $190,000.  The powertrain was developed with Aston Martin's partner Mercedes-AMG.  They upgraded a 4-liter turbocharged V8 to pump out more than 542 hp.  Mercedes also provided the infotainment system, the interior seating and a full suite of driving modes.  The vehicle is elegant, luxurious and spacious.  Top speed is 181 mph.

Eco-Friendly Cruising

The DBX is said to have exceptional maneuverability, body control and "composure" at speed.  It is not an electric SUV but it does offer a 9-speed automatic transmission which includes eco-friendly cruising to sustained acceleration in gear.  Some automotive experts believe that the DBX has what it takes to save the venerable brand. The company is betting the farm on it.  Aston Martin is now owned by group of investors led by Canadian billionaire Lawrence Stroll. 

Comments

Post a Comment

Popular posts from this blog

New Electric Surfboard from Sweden

-
Image
  Surfing With No Waves Needed, Anytime of Year                                                                                Source:  Awake Surfboard Can Hit 36 MPH Sweden-based Awake has developed a powerful electric surfboard that can hit speeds of 36 mph.  It can accelerate from 0 to 30 mph in just 4 seconds.  The Ravik S 22 electric surfboard is able to surf on any body of water any time of year including on snowy winter days.  And, it doesn't need waves to surf! It provides an extreme surfing ride, developed by an award-winning surfboard company. Tech Specs The e-board is powered by a 12-kW brushless motor.  The motor has three speed settings and three throttle sensitivity modes.  It has a wireless speed contr...
Read more

Electric, New MG Cyberster Sports Car

-
Image
  China's SAIC Revolutionizes the Historic British MG Brand                                              Source:  MG Cyberster Electric MG Sport Car Concept Becomes a Reality The legendary sports car company MG was founded in the 1920's in Oxford, England. It enjoyed a long history of creating iconic MG, 2 seat sports cars. It is now China owned and China based, acquired a few years ago by SAIC Motors.  The new MG has a fabulous concept car the Cyberster.  It's an all electric sports car that was recently introduced at the Shanghai 2021 Motor Show.  MG just announced the vehicle is going from concept and into production.  MG calls it the "world's first purely electric e-sports cockpit".  The design of this electric vehicle is sleek, futuristic and highly styled with a wide grill that is a throwback to the original MGB a...
Read more

Extreme Electric Surfboard

-
Image
  Surfing With No Waves Needed, Anytime of Year                                                                                Source:  Awake Surfboard Can Hit 36 MPH Sweden-based Awake has developed a powerful electric surfboard that can hit speeds of 36 mph.  It can accelerate from 0 to 30 mph in just 4 seconds.  The Ravik S 22 electric surfboard is able to surf on any body of water any time of year including on snowy winter days.  And, it doesn't need waves to surf! It provides an extreme surfing ride, developed by an award-winning surfboard company. Tech Specs The e-board is powered by a 12-kW brushless motor.  The motor has three speed settings and three throttle sensitivity modes.  It has a wireless speed contr...
Read more