The Apple iCar and Porsche

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 Apple and Porsche Are in Discussions on Joint Projects - What About the iCar?





                                Source:  Various iCar Concepts

The Combo Could be a Seismic Automotive Partership 

The global automotive industry is abuzz about ongoing discussions between two giant brands - Apple and Porsche on "joint projects". The big question is will Porsche serve as the manufacturer for Apple's upcoming iCar.  If so, that would be a partnership of seismic proportions between computer-iPhone giant Apple and luxury car icon Porsche with its legendary automotive design, engineering and technological expertise.  Porsche is currently 100% owned by VW but VW wants to give it its independence through an IPO possibly this summer.

Any Clues?

There are clues that the discussions are serious.  Porsche CEO Oliver Blume has acknowledged that his executives have and are holding discussions with Apple executives on joint projects.   Some experts believe that the iCar project between Porsche and Apple makes the most sense given their respective and synergistic areas of expertise.  Porsche is in the process of electrifying its lineup and the new iCar is expected to be both electric and autonomous.  Porsche and Apple also have a history of working together on projects including on the Apple CarPlay that enables a car radio to serve as a display and a controller for an iOS device.

2025 and 2030 Plans

The discussions between Apple and Porsche continue.  Apple calls the iCar development process "Project Titan" and expects to roll out an electric, fully autonomous vehicle in 2025.   For its part, Porsche says by 2030 all new Porsches sold will be electric.  What remains to be seen is will the iCar be a Porsche? 

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