Powerhouse EV Partnership: Sony & Honda

-

 Autonomous, Electric, Advanced Technology, Entertaining Cars




                                Source:  Sony and Honda

Sony Honda Mobility

Japanese automotive and electronics giants Honda and Sony have formed the Sony Honda Mobility company to produce EVs. They expect to start selling what they call less expensive, more affordable electric cars in 2025.  Each company will invest more than $37.5 million in the JV. They are also developing and will produce Sony's Vision-S 02 SUV prototype that pumps out 536 hp from an electric, dual motor system. This is a breakthrough partnership combining the best of the global automotive and new technology worlds.

Automotive Inflection Point

This JV is likely to serve as an inflection point in the design, purpose and definition of future vehicles. A car's primary purpose will be more than travelling from point A to point B.  The vehicles' appeal will be lifestyle design and highly connected infotainment that the passengers use in their car rides.  Cars will be autonomous, using highly advanced sensors, lidar, cameras and AI to robotically drive the vehicle.  Sony brings tremendous depth of expertise in software, technology, robotics, electronics, AI and infotainment that will help redefine the future of the driving experience.  Honda brings to the partnership global expertise in manufacturing and selling cars. The new JV is very powerful and has the potential of tremendous impact.

Expect Lower Priced EVs

Honda and Sony have made it clear that they are developing a series of lower priced EVs based on a new joint platform.  They will also jointly develop and produce the Sony Vision-S 02 EV concept.  Separately, Honda, which has only 1 EV, the Honda e, at the moment, will roll out 30 EV models by 2030 and expects to sell 2 million of them annually.  Sony and Honda are sharing leadership of their new JV with a top Honda executive as Chairman and CEO and a top Sony executive as President and COO.  This is a very important partnership to watch as it develops with the potential of profoundly impacting the global automotive industry.

Comments

Post a Comment

Popular posts from this blog

New Electric Surfboard from Sweden

-
Image
  Surfing With No Waves Needed, Anytime of Year                                                                                Source:  Awake Surfboard Can Hit 36 MPH Sweden-based Awake has developed a powerful electric surfboard that can hit speeds of 36 mph.  It can accelerate from 0 to 30 mph in just 4 seconds.  The Ravik S 22 electric surfboard is able to surf on any body of water any time of year including on snowy winter days.  And, it doesn't need waves to surf! It provides an extreme surfing ride, developed by an award-winning surfboard company. Tech Specs The e-board is powered by a 12-kW brushless motor.  The motor has three speed settings and three throttle sensitivity modes.  It has a wireless speed control system that cuts throttle response time down to .02 seconds.  The quick response time makes it much easier for the surfer to time turns and jumps.  A 1.9-kW battery provides a ride time of 15 to 20 minutes. That version of the board is priced at $15,000. An extended
Read more

Extreme Electric Surfboard

-
Image
  Surfing With No Waves Needed, Anytime of Year                                                                                Source:  Awake Surfboard Can Hit 36 MPH Sweden-based Awake has developed a powerful electric surfboard that can hit speeds of 36 mph.  It can accelerate from 0 to 30 mph in just 4 seconds.  The Ravik S 22 electric surfboard is able to surf on any body of water any time of year including on snowy winter days.  And, it doesn't need waves to surf! It provides an extreme surfing ride, developed by an award-winning surfboard company. Tech Specs The e-board is powered by a 12-kW brushless motor.  The motor has three speed settings and three throttle sensitivity modes.  It has a wireless speed control system that cuts throttle response time down to .02 seconds.  The quick response time makes it much easier for the surfer to time turns and jumps.  A 1.9-kW battery provides a ride time of 15 to 20 minutes. That version of the board is priced at $15,000. An extended
Read more

Electric, New MG Cyberster Sports Car

-
Image
  China's SAIC Revolutionizes the Historic British MG Brand                                              Source:  MG Cyberster Electric MG Sport Car Concept Becomes a Reality The legendary sports car company MG was founded in the 1920's in Oxford, England. It enjoyed a long history of creating iconic MG, 2 seat sports cars. It is now China owned and China based, acquired a few years ago by SAIC Motors.  The new MG has a fabulous concept car the Cyberster.  It's an all electric sports car that was recently introduced at the Shanghai 2021 Motor Show.  MG just announced the vehicle is going from concept and into production.  MG calls it the "world's first purely electric e-sports cockpit".  The design of this electric vehicle is sleek, futuristic and highly styled with a wide grill that is a throwback to the original MGB as are the round headlights that open like eyes when the car is turned on.  It is truly an iconic, all electric sports car. EV Capabilities The
Read more