DAILY INNOVATION BRIEF by Maryanne Kame, Journalist

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 DAILY INNOVATION BRIEF 

By Journalists Edward Kane & Maryanne Kane 

PEPSI'S SMART CAN HAS A STORY TO TELL


                                                                    Source:  Pepsi


  • Beverage giant Pepsi just unveiled a unique piece of innovation - the Pepsi Smart Can.  Here's what we know:
  • Pepsi has come up with a world first -- its LED engagement platform, which it calls a "Can-vas" for creativity
  • It's a regular Pepsi can but uniquely customized to be a story telling medium as a digital media platform
  • Pepsi has wrapped a flexible 3D high-definition screen around the can
  • The can does not contain any soda
  • It has movement sensors and accelerometers to allow the user to customize the experience
  • Pepsi intends to use these cans to deliver customized messages and special offers to each recipient
  • Initial recipients will be creatives and influencers to get feedback
  • The opportunity for Pepsi is to do tie-ups with digital creators to create sports, music, food and gaming content to display on the device
  • Pepsi also intends to post videos across the cans, like a music concert or the Super Bowl
  • This marketing innovation was created by Pepsi's Dublin, Ireland team 
  • The company intends to use the smart cans to help re-brand and to build impressions.
NEXT-G HUMANOID ROBOT WITH HUMAN SKIN


                                                            Source:  University of Tokyo

  • University of Tokyo roboticists have created a sci-fi inspired, next-G humanoid robot with human, lab grown skin.  Yes, it sounds creepy!  But there are also valuable scientific benefits to it.  Here's what we know:
  • The robot's face is a world first; it's composed of lab grown, human skin
  • The facial skin is designed to heal itself if damaged
  • It can also be used to heal burn victims
  • The scientists think it will prove valuable in training plastic surgeons and for the cosmetics industry
  • It's also important robotic research into making robots look as close to human as possible
  • This team in Tokyo has also created mini-robots that walk using biological muscle tissue
  • University of Tokyo is an important robotic center to watch for important robotic developments.

"Daily Innovation Brief"© By Edward Kane

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