FORD'S HIGH STAKES F-150
High Stakes Debut This Week Source: Ford 2020 F-150 Competition is Fierce Ford has a lot riding on its new traditional and hybrid versions of the 2021 F-150 pick-up truck to be unveiled on Thursday night. In fact, they're "betting the farm on it". The F-150 is the top selling vehicle in the US and it is Ford's cash cow. The F-150 equaled 37% of Ford's 2.4 million vehicles sold in 2019. Ford's Financial Strategy Ford is betting the new F-150 will help it profitably grow the commercial side of Ford's business to support its $11 billion restructuring plan and start paying off more than $20 billion in new debt from the coronavirus. The new F-150 has new technologies like an integrated power generator to power tools and other equipment. Also, it's expected to contain Ford's new electric architecture or "brain" which enables Ford's advanced driver assist, called "Active Drive Assist", which is similar to Tesla&