Asics Goes Virtual for Innovation Summit
3 Top Performance Shoes Being Introduced in Virtual Reality Source: ASICS Virtual Reality Innovation Summit Athletic shoe manufacturer ASICS is going to Virtual Reality to announce its three most advanced running shoes yet. During the global coronavirus pandemic, the Japanese athletic shoe manufacturer is holding its annual Innovation Summit in VR from the virtual innovation lab of the ASICS Institute of Sports Science in Kobe, Japan. Athletes and consumers around the world can experience the new shoes upfront and personal in virtual reality. The company is turning to the innovation of VR to showcase its most advanced footwear and avoid the dangers of spreading the highly contagious coronavirus by bringing global crowds together for the ASICS Innovation Summit. Distance Running Jumping and Track The new shoes are METARACER, which the company calls its most advanced long distance racing shoe; METASPRINT, a spikeless track shoe; and ME...