Ford's New Leadership & New Technologies
New CEO's Focus on High Growth, New Auto Technologies Source: Ford's CEO Jim Farley Source: Ford EV Charging Station Veteran Ford Exec Jim Farley Named CEO The incoming CEO of Ford, Jim Farley, intends to expand Ford's business operations into new, high growth technologies. The technologies include software, electric vehicle charging and fleet management. He says these are new growth initiatives that will result in a great deal of value for Ford. Farley is a Ford veteran who has overseen virtually all of Ford's global markets. He succeeds CEO Jim Hackett as Ford's 4th CEO since 2014. COVID Damage Jim Farley's job will not be an easy one. He will be managing global restructuring for Ford operations that took a major hit from the COVID pandemic and forced shutdowns, as did many global corporations. The US #2 automaker is loaded with debt. Year to date, Ford's share price is down 26% and its market cap is 1/10th of Tesla. Transition and Revitalization