Important Innovations

  Race Car Soon to be a Road Car                                                       Source:  Cupra VW Car Innovation Center:  Cupra Cupra, which is a division of VW, has unveiled a radical new race car that is soon to become a road car.  It's called the Cupra Urban Rebel.  As a race car, it packs 400 hp and is said, by one automotive expert, to be "fast and playful on dirt and tarmac".  The all-electric vehicle will be launched as an urban mobility road car in 2025.  For VW, this new EV is strategically important to the brand's green future.  VW hopes to produce 500,000 urban electric cars per year.   Automotive Innovation Cupra defines itself as a unique brand, distinguished by sportiness and sophistication.  It also incorporates into its vehicles leading edge styling.  The new concept sports contoured lines and sculptured surfaces brought to life by kinetic particles that display colors and seem to add mobility to the car's surface as light crosses over it. 

 Cupra Urban Rebel   Race Car Concept Innovation                                                                                                                    Source:  Cupra VW Car Innovation Center:  Cupra Cupra, which is a division of VW, has unveiled a radical new race car that is soon to become a road car.  It's called the Cupra Urban Rebel.  As a race car, it packs 400 hp and is said, by one automotive expert, to be "fast and playful on dirt and tarmac".  The all-electric vehicle will be launched as an urban mobility road car in 2025.  For VW, this new EV is strategically important to the brand's green future.  VW hopes to produce 500,000 urban electric cars per year.   Automotive Innovation Cupra defines itself as a unique brand, distinguished by sportiness and sophistication.  It also incorporates into its vehicles leading edge styling.  The new concept sports contoured lines and sculptured surfaces brought to life by kinetic particles that display colors

  Cupra's Gaming Motif - Gamification of the Car                                        Source:  Cupra Car Designed as a Lifestyle Interest Volkwagen-owned, sports, race car and EV maker Cupra has created a concept car that is a brilliant idea.  The car is designed to appeal to young,14-year-old gamers and bring them back to buy when they legally can in the future.  The vehicle, called Urban Rebel, has a controller-styled steering wheel and a big digital dashboard, all fashioned-on gaming electronics.  Some automotive experts are calling the Urban Rebel the gamification of cars. The company calls it a look at the future through the eyes and interest of future buyers. Cupra says that 80% of 14 year olds are gamers. The EV is a marketing strategy that plays right into the megatrend of vehicles reflecting the owner's lifestyle.  Today's teen gamers should feel very comfortable with the key driving apparatus in the small, all-electric EV.  Urban Rebel will be on the market and