DAILY INNOVATION BRIEF by Maryanne Kane, Journalist
D A ILY INNOVATION BRIEF By Journalists Edward Kane & Marya nne Kane PUFFER JACKET WITH BEER-POWERED COOLING SYSTEM Source: Izzy Du London-based fashion designer Izzy Du and Tiger Beer have teamed-up to produce a puffer jacket that can cool you off by 40-degrees Fahrenheit in the hot temperatures of summer by the power of beer. Here's what we know: It's called the Tiger Summer Puffer The jacket is unique and such a counterintuitive remedy to cool off in the heat It's a puffer to wear to cool off in summer Will be unveiled at Paris Fashion Week It's bright orange with a network of hidden tubes filled with cold beer that is pumped throughout the jacket Looks like a normal puffer jacket but it's a form of personal air conditioning The beer tubes make contact with arteries close to the skin to cool the body fast Integrated cooling system is on the back of the jacket Powered by an internal br