DAILY INNOVATION BRIEF by Maryanne Kane
D AILY INNOVATION BRIEF By Journalists Edward Kane & Maryanne Kane MERCEDES TO BUILD EVs LIKE A RACE CAR Source: Mercedes Mercedes is seeking help and expertise from its Formula 1 race design team to vastly improve the efficiency of its EVs In an unprecedented strategic move, Mercedes has integrated the F1 team into the engineering process to develop mass market EVs Mercedes hopes to cut development time to mass market production by 25% This collaboration is unprecedented as it mixes racing car highly advanced technologies with the racing car design mindset onto consumer cars Some of the edges MB is looking for from the F1 team: greater efficiencies from engines, electric motors, aerodynamics, rolling resistance and speed - all to improve performance and costs MB believes this is a huge competitive move against Tesla, which do