Important Innovations

   DAILY INNOVATION BRIEF                                                                                                  By Journalists Edward Kane & Maryanne Kane NEW LANCIA ELECTRIC CAR CONCEPTS                                                                                                                         Source:  Lancia                                                                                Source:  Lancia Pu-Ra Zero                                                                              Source:  Lancia Model Lineup Lancia, the legendary, 116-year-old Italian automaker known for its "la dolce vita" styling, is being reinvented as a very stylish, premium EV brand by its new owner Stellantis In April, Lancia will introduce a mystery car concept, that's likely to be hybrid-electric to kick off its new direction The new vehicle, to debut during Milan Design Week, comes just a few months after Lancia unveiled the Pu-Ra Zero concept, which is a fasc

  DAILY INNOVATION BRIEF                                                                                                  By Journalists Edward Kane & Maryanne Kane NEW LANCIA ELECTRIC CAR CONCEPTS                                                                                                                        Source:  Lancia                                                                                Source:  Lancia Pu-Ra Zero                                                                              Source:  Lancia Model Lineup Lancia, the legendary, 116-year-old Italian automaker known for its "la dolce vita" styling, is being reinvented as a very stylish, premium EV brand by its new owner Stellantis In April, Lancia will introduce a mystery car concept, that's likely to be hybrid-electric to kick off its new direction The new vehicle, to debut during Milan Design Week, comes just a few months after Lancia unveiled the Pu-Ra Zero concept, which is a fascin

  Lancia Returns to Carmaking:  Goes All-Electric Luxury                                                  Source:  Lancia New Concept Pu-Ra Zero is Purely Radical Famed Italian automaker Lancia has returned to its roots of designing and making cars.  Now owned by Stellantis (Chrysler), Lancia has resurrected its brand with a very wild car concept, a new mission and a new logo.  The concept is as unique as it gets.  The "design sculpture" is called Pu-Ra Zero - as in pure, radical, zero emissions. And it does not resemble a conventional car.  In fact, it has no wheels, no windows and lacks most of the things that you expect to come with a car.  The concept is actually Lancia's design language for what will be its flagship EV of the future. Lancia defines their approach as a combination of design, art and innovation. Lancia is branding itself as an all-electric Italian luxury car brand with its first new models due in 2024. Despite its distinguished automotive history, Lanc

  Lancia Returns to Carmaking:  Goes All-Electric Luxury                                                  Source:  Lancia New Concept Pu-Ra Zero is Purely Radical Famed Italian automaker Lancia has returned to its roots of designing and making cars.  Now owned by Stellantis (Chrysler), Lancia has resurrected its brand with a very wild car concept, a new mission and a new logo.  The concept is as unique as it gets.  The "design sculpture" is called Pu-Ra Zero - as in pure, radical, zero emissions. And it does not resemble a conventional car.  In fact, it has no wheels, no windows and lacks most of the things that you expect to come with a car.  The concept is actually Lancia's design language for what will be its flagship EV of the future. Lancia defines their approach as a combination of design, art and innovation. Lancia is branding itself as an all-electric Italian luxury car brand with its first new models due in 2024. Despite its distinguished automotive history, Lanc