DAILY INNOVATION BRIEF by Maryanne Kane, Journalist
D A ILY INNOVATION BRIEF By Journalists Edward Kane & Marya nne Kane INNOVATIVE FUNDRAISING: WINE ON THE RUN Source: BBC & London Marathon Wine taster/connoisseur and marathoner Tom Gilbey ran the prestigious London Marathon sipping a different glass of wine at every mile. Here's what we know: It was all done for charity; he raised money for hospice care The challenge was to blind taste a different wine at every mile and name the wine vintage, grape and producer He identified 21 wines - an outstanding score out of the 25 wines he tasted along the 26-mile route He raised nearly $18,000. for hospice He avoided becoming too tipsy by taking small sips Elite marathon runners do not recommend hydrating wi...