Important Innovations

Lincoln's 2022 Electric SUV Source:  Rivian.  Top - e-platform.  Bottom - Rivian  R1S SUV Startup Rivian  Forging the Way with Unique E-Vehicle Platform Reports indicate that Lincoln will be a big beneficiary of Ford's $500 million investment in Detroit e-vehicle startup Rivian.  Amazon is also investing in the company.  Lincoln is expected to use Rivian's skateboard-styled platform for a Lincoln electric SUV coming out in 2022.  This would be the first example of Ford's plans to co-develop a vehicle based on Rivian's electric car platform. Rivian's e-Vehicles Rivian's platform is a highly modular, battery-electric design.  It resembles a skateboard.  The system can deliver up to 700 horsepower.  It fits batteries up to 180 kilowatt hours in size.  Rivian is using the platform for its own R1T pick-up truck and R1S SUV that will go into production in late 2020.  Rivian says the SUV gets 400 miles in range.  And in 30 minutes, the batte

Ford Ponies Up Its Latest Mustang that Electric Source:  Ford Motor Company Fully Electric, Mustang SUV As we promised in an earlier blog, here's the new Ford Mustang. Ford just unveiled its long awaited, brand new Mustang.  Mach-E, the Mustang inspired vehicle, is a fully electric SUV.  Ford is taking reservations now - a $500 deposit is required - but, you'll have to wait awhile for delivery.  Ford says production will start on the Mach-E at a Ford facility in Mexico in the 4th quarter of 2020. Sleek, Green Vehicle with Performance The Mach-E is a 5-passenger crossover electric SUV with style and performance inspired by the original Mustang.  The Mustang is an iconic vehicle, treasured by many, that dates back to the 1960's. The latest iteration on the Mustang theme was unveiled by Ford Executive Chairman Bill Ford and actor Idris Elba in Los Angeles (photo above). Important Details The Mach-E is priced to start at $50,000 which experts say may give Tesla

Iconic Mustang Brand Going Electric as SUV Source:  Ford The Mach E Ford just announced, on the eve of the Los Angeles Auto Show, a big entry into the electric vehicle global war.  Ford's 1st all electric SUV is called the Mach E and it's a Mustang. Ford says it's designed on the Mustang and not just named after it. Mustang is one of Ford's most successful brands and it goes back to the 1960's.  The Mustang was a groundbreaking design that provided iconic styling, sportsmanship and affordability.  The last time a new version of the Mustang was produced goes back to 1964. Preview for the electric Mustang SUV is Sunday. Mustang Appeal Ford thinks that the Mustang  brand will bring a lot of consumer interest in electric, green vehicles particularly for SUV's which are among the most popular modes of transportation   The new Mach E will debut in LA on Sunday.  Following that, Ford will take reservations online for the Mustang Mach E.  It will be available