Important Innovations

  World's 1st Electric Car Goes Next-G                                                                                 Source:  Toyota 2023 Toyota Prius Unveiled in Japan Toyota has just done the first mega makeover of its iconic Prius, which is the world's first hybrid electric car that went into mass production. The Prius was first introduced 25 years ago in 1997. It made history back then but in recent years it has been eclipsed by glitzy e-cars particularly from Tesla & Tesla CEO/Chief Marketer Elon Musk.  To change the dynamic, Toyota has dressed up the new 2023 Prius with a sporty, new coupe style and lots of new tech.   What's New About the 2023 Prius? The look of the new Prius is radically sportier and sleeker.  It's a highly valuable franchise for Toyota as it is ranked by Consumer Reports as the world's 4th most reliable car (2022 Prius). As such, Toyota has opted to keep it as a hybrid, which helps to keep it as "an affordable car" for the m