DAILY INNOVATION BRIEF by Maryanne Kane
PEUGEOT'S RADICAL NEW CONCEPT CAR - INCEPTION Source: Peugeot Inception France-based and Stellantis-owned Peugeot has designed a radical new concept car, Inception, that represents the next generation of BEV (battery electric vehicles) that the automaker will start rolling out in 2025 Inception showcases the future of design as well as highly advanced technologies It contains the next gen of iCockpit, which delivers a new type of driving control with your fingertips doing the driving The centerpiece of iCockpit is the "Hypersquare" - a revolutionary driving control tablet system with a steer by wire rectangular wheel, inspired by gaming controls for "intuitive driving" It offers Level 4 autonomous driving with the Hypersquare steering wheel and driving controls recessing into the dashboard Peugeot calls the design "feline" with cat-like poise It's built on Stellantis' STLA Large platform &