Honda is Investing Big in Innovation
Japanese Automaker Investing $45 B in R&D Sources: Honda. Space image NASA Focus: Robots, Rockets & Flying Taxis Honda is expanding into new forms of mobility and significantly increasing its R&D spending on 3, highly innovative and disruptive business lines: robots, rockets and flying taxis or eVTOLS. The Japanese based auto giant is investing $45 billion in R&D money over the next 6 years. Interestingly, Honda as a mobility company sees the 3 areas as an extension of and synergistic with its primary business of making cars. They say that the research and development efforts could lead to a greatly advanced electric vehicle platform, among other new technologies. Honda's strategy is to create prototype robots, rockets and eVTOLs to determine if the products are viable for successful commercial market developmen...