Italy's Luxury Brand Tod Innovates
Appoints former Google Executive as Chief Innovation and Digital Officer Source: Tod Company Store Chasing Young Luxury Consumer Italy's Tod, the luxury shoes and leather goods brand, has appointed a former Google executive Alessandra Domizi as their new Chief Digital and Innovation Officer. The clear intent is to ramp up the global company's digital strategy, including online sales and marketing. Ms. Domizi was previously Google's top industry executive for fashion and retail. Tod's efforts are an important example of the infiltration of digital technology and marketing and the growing importance of online shopping, even at the luxury level. Targeting Millennials Building Disposable Income Tod is focused on accelerating its luxury digital efforts to pull in younger customers, particularly millennials who are starting to build disposable income. Tod's sales started to decline a bit in 2017. It was then that they started developing a new digital stra