Important Innovations

  High  Tech Future of Hairdressing with AR                                                  Source:  Amazon Salon Amazon Salon in London Amazon is launching its first, high tech hair salon in East London.  The state of the art, experiential Amazon Salon features augmented reality mirrors that show the client what they look like in specific hair styles and hair colors before they try and buy the treatment. The salon offers traditional hair salon services like haircuts, hair coloring and blow dries.  It is staffed by hairdressers from an independent London hair salon Neville Hair & Beauty.  The Amazon Hair Salon has come as quite a surprise to the retail world.  Amazon calls it "experimental". Growing Retail Use of AR Amazon Salon is part of the small but growing use of AR for retail. In the Amazon Salon, p...

 US Army's   Unique, Innovative Technology                                                                                                                                                           Source:  US Army Purpose: Better Communication, Protection & Safety For Soldier & Dog The US Army is developing augmented reality goggles for military dogs to help them better protect their soldier partner and themselves.  The goal is to allow soldiers to give dogs specific directional commands when not in the dire...

World's 1st Virtual Reality/Augmented Reality Windshield Source:  Futurus Future of Driving:  Augmented Reality, Electric, Autonomous, Smart Vehicles The future of driving is zooming towards us and it is electric, autonomous and loaded with augmented reality.  The Chinese technology company Futurus, based in Beijing, has new technology to convert the entire car front windshield of your car into a virtual reality screen.  The transparent display is designed as a smart &/or autonomous human-machine interface platform. The Chinese scientists and engineers who invented it say it makes driving safer. Cutting Edge Technology This technology is a light screen projection system that provides a 60 degree field of view.  The functionality seems impressive.  It can alert drivers to hazards, display navigation guidance, play music, provide internet messages and social media.  The windshield can even display entertainment for passeng...

New Augmented Reality Tech with Real Time Metrics For Swimmers Source:  FORM Swim Goggles Swimming Goggles with a Smart Display This gadget is brand new innovation for serious swimmers.  The FORM Swim Goggles use augmented reality to let the swimmer know their performance data in real time. This is a swim goggle with a smart display.  Up until now, most competitive swimmers have used a display on their wrist to check metrics, which can break their stride when viewing. Bluetooth-Smartphone Enabled for Specific Data The device has a transparent projection screen that displays metrics like split time, distance, strokes and a lot more data in real-time.  The screen can be placed and viewed over either eye.  And you can select what metrics you want to see for each swimming round.  You can program the system by a Bluetooth paired Smartphone for the data you want.  It's priced at $199.00

Augmented Reality's 3 Dimensional Precision Source:  AR Tech in the Operating Room AR Goggles in the OR AR is a technology that superimposes computer generated information on the user's view of the real world.  It's being tested at Beth Israel Deaconess Medical Center in Boston.  And it seems to greatly help surgeons visualize complex medical data particularly during heart surgery. Surgeons with AR Goggles A new self-contained AR device provides surgeons with the opportunity to interactively explore data in 3 D and real time during complex surgical procedures.  Here's how it works.  The surgeon wears  AR goggles that are similar to the glass screens worn by divers.  The AR images are projected onto the surgeon's facial screen to augment their view and vital information on their patient during complex surgical procedures.. NIH Funded Successful Test Pilot Program This is a pilot program and has been used successfully on 5 animal models....

Using Augmented Reality to Sell Limited Edition Sneaks Source:  Adidas AG Cuts Sales Process from Hours to a Few Minutes It's a time consuming and often frustrating process to buy much in demand, limited edition sneakers.  Adidas AG is changing the playing field.  It has just started deploying augmented reality to upend the process. Adidas AR App The company debuted an AR app at its big ComplexCom event in Long Beach, California.  Interested attendees downloaded an AR app that told them where to go in the complex to "Unlock the Drop".  Once there, they used their smartphones to follow instructions to pick a size, check out and where to pick up the sneakers.  All done with no sales staff interaction.  And most importantly the process took a few minutes, instead of hours. Ramping Up AR Adidas says it's focusing heavily on utilizing augmented reality as a means of increasing access to their most desired products.  Company officials say...

Trillion Dollar Industry By 2025, Augmented Reality technology will be a $trillion industry.  And it will impact a slew of economic sectors. Augmented reality is a view of the real world in which elements are augmented by computer generated sensory, like sound, graphics and video.  Here's the revenue forecast put together for Lumus, a maker of optical displays for AR, by nowsourcing.  The dollars reflect the amount of AR tech that will be sold for use in each industry in 2025. 2025 AR Revenue Forecast Video Games  $11.6 billion Health Care $5.1 billion Engineering $4.7 billion Live Events $4.1 billion Travel $4.1 billion Video Entertainment $3.2 billion Real Estate $2.6 billion Military $1.6 billion Retail - $1.6 billion The list goes on.  Augmented Reality is a disruptive technology that will change business as usual and generate tremendous revenues.  Clearly video games dominate the market.  But the tech is going way beyond that...

Your Living Room Thru Augmented Reality AR Forecast Beyond Games Thanks to Pokémon Go and "Harry Potter: Hogwarts Mystery", AR+ games are already a multi-billion dollar industry. But according to a forecast for 2025 from The Engineer, there's much more AR to come.  In 2025, Augmented Reality and digital eyewear will be in their heyday.  A new generation of digital displays and user interfaces will be in play and screens as we've known them will be phased out. Here's a summer of 2018 glimpse into the future of Augmented Reality, AR eyewear and a few breakthrough applications. Lumus - Another Example of Israeli Digital Vision Israeli-based Lumus is a global leader in augmented reality technology. They seem to be setting the pace. They've developed see-through, wearable displays on small frames, with wide fields of view and bright, transparent images.  The industry push is to make the digital eyewear as light and compact as possib...