Running in Connected, Smart Shoes
Nike's Adapt Auto Max Source: Nike Connectivity and Performance at the Next Level Nike calls its new Nike Adapt Auto Max, their pinnacle offering that combines performance and connectivity. The shoe is part of the Air Max line. Adapt is the key word. The shoe adapts to the wearer's needs. The shoe has some unique features: FitAdapt technology that allows it to grow and scale with the wearer You can loosen or tighten the shoe's fit with your Apple watch You can adjust the power lacing using voice commands New features are updated through the Nike Adapt App The App creates two modes for the wearer: active sports & relaxation Nike claims the shoe's personalization & responsiveness are immediate Future of Fit Nike considers Adapt as part of its "future of fit". The shoe is powered by a frictionless "digital utility" that makes it responsive to the wearer, smarter and able to do more things over time. T...