Toyota and Suzuki Innovate Together
Toyota & Suzuki Invest in Each Other to Develop Electric and Autonomous Technologies Source: Toyota New Global Example of the Rules of the Road to Innovation Toyota and Suzuki are taking small equity stakes in each other. The purpose, according to the Japanese automakers, is to develop new innovative technologies and come out on top in the rapidly changing global automotive industry. Deepening Japanese Alliance This announcement deepens the alliance between the two global automakers with Toyota taking a 4.9% stake, amounting to $908 million, in the smaller rival Suzuki, which owns Mazda and Suburu. Suzuki is investing $453 million in Toyota for 0.2% of Toyota shares. All About Developing Expensive Electric and Autonomous Technologies Today's R&D innovation tie-up between Suzuki and Toyota is another leading example of the technology partnerships in the global automotive industry. It's all about joining forces, with big competitors, to defray the costs