Virtual, AR, Immersive Retailing
TUMI's Virtual Stores : Retail Innovation Source: TUMI Virtual Store TUMI's Virtual Stores Global luxury brand TUMI, headquartered in South Plainfield, NJ, is launching a highly innovative, virtual store platform. to deliver an immersive, multichannel retail experience. The virtual approach will roll out to customers in the Asia Pacific region and the Middle East. The virtual store launch ties into the debut of TUMI's spring 2021 collection of bags, luggage, backpacks and other luxury travel items. TUMI defines itself as a leading international lifestyle, international travel and performance brand. Digital Retail TUMI's virtual store is a look at the future of digital retail. Using interactive touchpoints, customers will be able to explore products through 360 degree, 3D and AR (au...