Important Innovations

Just Launched in US Eating Plant Based Meat in Fast Food Stores  Swiss based food giant Neste launched its Awesome Vegan burgers in the US today in retail grocery stores.  The competition for winning in the plant-based meat category in the US and other markets like Europe is huge.  Simultaneously in the US today, McDonalds launched "Beyond Meat" burgers in its US and Canadian McDonald's Restaurants.  The irony is that Nestle and McDonalds partner in the plant-based burger category in Europe and particularly in Germany.  They are now doing combat over meatless meat in the US. Big Global Innovation Growth Category Meatless meat substitutes are a big avenue of innovation growth.   In  fact, this is cited as one of the top ten categories for global market growth. Nestle is all over this.  They are launching Awesome Burgers and Awesome Grounds plant based ground meat, across retailers in the US, through their business unit Sweet Earth.

Plant Based Meat Wars Source:  Impossible Burgers Big Rollouts Start On August 9th, 7200 Burger Kings in the US will have the Impossible Burger on their menus.  It's a national rollout for a plant-based burger patty created by Stanford University Professor Emeritus Pat O'Reilly Brown.  His burger was a big crowd pleaser and innovation award winner at the 2019 Consumer Electronics Show in Las Vegas.  Journalists and attendees commented that "it tastes so good, who needs meat?". He's been rolling out the alternative meat burger in restaurants since 2016. Consumer concerns about the health implications of eating beef and the unrelenting slaughter of animals are accelerating growth in the alternative meat industry globally. Meat Substitute Competition There is another big contender in the faux meat arena - Beyond Meat of Los Angeles.  Founded by entrepreneur Ethan Browne, the company also produces plant based meat substitutes.  It just announced that Subway