Meatless Meatballs & Impossible Burgers
Plant Based Meat Wars Source: Impossible Burgers Big Rollouts Start On August 9th, 7200 Burger Kings in the US will have the Impossible Burger on their menus. It's a national rollout for a plant-based burger patty created by Stanford University Professor Emeritus Pat O'Reilly Brown. His burger was a big crowd pleaser and innovation award winner at the 2019 Consumer Electronics Show in Las Vegas. Journalists and attendees commented that "it tastes so good, who needs meat?". He's been rolling out the alternative meat burger in restaurants since 2016. Consumer concerns about the health implications of eating beef and the unrelenting slaughter of animals are accelerating growth in the alternative meat industry globally. Meat Substitute Competition There is another big contender in the faux meat arena - Beyond Meat of Los Angeles. Founded by entrepreneur Ethan Browne, the company also produces plant based meat substitutes. It just announced that...