New Digital Way to Buy Cars
Nissan's Sales Innovation in Face of Pandemic Source: Nissan "Complete, End to End Digital Journey" to the Purchase COVID-19 has radically changed the world and global commerce. Here's a new example. Because of the pandemic, global auto customers are shying away from car showrooms. Nissan is on to a new digital approach. What the company is calling "a complete, end to end digital journey" to buying your next Nissan car. Nissan COO Ashwari Gupta's Digital System The Chief Operating Officer of Nissan Ashwari Gupta was tasked by a senior Nissan Board member to determine how to sell cars to customers in a COVID weary world. Gupta came up with a digital journey. The journey starts with the customer researching cars on lin...