Smart Phone Price Wars
Apple, Google, Samsung's Less Expensive Pricing Source: Apple New Phones, More Affordable Apple just unveiled its new iPhone SE 2020. It's priced at $399.00, is leading edge and the most affordable smart phone in Apple's lineup. Apple's new strategy is to introduce less expensive phones. This is the first time that it has done so since 2016. Apple has two key reasons. In these turbulent times, consumers are watching their wallets and not as free to upgrade on expensive models. Also, less expensive phones attract new consumers and Apple wants to grow its new customer base. Bionic Chip Some of the features of the iPhone SE 2020 include wireless charging, Apple's A13 Bionic chip, a home button, Touch ID, haptic feedback and a Portrait mode. Interestingly, it doesn't have 5G connectivity and no facial ID. Bargain Phone Wars The new iPhone faces stiff competition.