Important Innovations

Toyota Mirai Driving on Hydrogen Power Toyota is making a bet that the preferred fuel of the future is hydrogen.  They just unveiled their 2021 Toyota Mirai concept design.  The 4-door sedan is powered by hydrogen and has enough room inside to accommodate five people. Taking Its Own Road Toyota is going a different direction than its major global competitors which are placing their bets on electric battery powered big vehicles like SUVs and trucks.  Toyota will start selling the hydrogen powered vehicles in late 2020.  It adds that it will ramp up production ten fold for what it believes will be a very popular mass market, four door sedan. Not Putting All Its Eggs in One Technology Basket For Toyota, electric vehicles are also in its mix, although it does have some concerns about the electric vehicle market.  Namely, Toyota worries about the uncertainty of consumer demand and the technical challenges of extending battery range and cutting recharging time.  Nonetheless, Toyot

MB Targets: 50% of Lineup Electric by 2030 Source:  Daimler Mercedes Benz Vision EQS Concept Unveiled in Frankfurt At the world's largest auto show, this week in Frankfurt, Mercedes Benz unveiled the stylishly green Vision EQS Concept electric S-class sedan.  The company is calling it the "Mercedes of Mercedes" at the vanguard of innovation.  The concept has two electric motors, a radical new design and a maximum range of 435 miles.  This is another example of Mercedes' commitment to have 50% of its car lineup electric by 2030. "Sculptural" New Design The Vision EQS has an elegantly simple, melted car smooth design.  There are no visible door handles.  The next phase in the design is to make the car "sculptural", meaning you don't see any lines.  Of special note is the lighting on the car.  There's a blue light belt that illuminates around the entire body of the car.  And, the headlights are digital, using holographic lens modules