Important Innovations

  Summer Debut for Genesis Brand in Europe Source:  Genesis Electric and Hybrid Vehicles To Be Showcased South Korea's Hyundai is debuting its luxury Genesis brand in Europe this summer.  It will offer both electric and conventional vehicles but it is clearly pushing its electric and hybrid models into the European market.  There is a strategic reason for it.  Europe is one of the world's fastest growing electric vehicle markets.  Sales of electric and plug in hybrid vehicles tripled in the European Union in 2020 to over 1 million vehicle sold, which amounted to more than 10% of total sales. Driving Electric Genesis will premier in Europe, starting in June, its sedans and SUVs.  The electrified G80 will be the first all electric Genesis to arrive in Europe.  Within the next year, two more battery powered electric cars will be added to the Genesis mix in Europe providing customers with the choice of three zero emissions Genesis vehicles.  Automotive analysts think that Genesis h

  Hyundai Leading the Way Source:  Hyundai's Hydrogen Semi-Truck US Startup Nikola Coming on Strong South Korea based Hyundai is quickly becoming the leader among global automakers in deploying hydrogen powered vehicles.  It recently shipped the first ten of its Hyundai XCIENT Fuel Cell hydrogen semi-trucks.  It's the world's first, fuel cell powered, heavy duty truck.  And it's the first, mass produced hydrogen truck.  The hydrogen vehicles went to Switzerland.  Another 40 hydrogen trucks from Hyundai will be on Swiss roads by the end of 2020.  It's the beginning of a Hydrogen Highway Ecosystem, with hydrogen fuel stops eventually being built into the highway infrastructure.  It's the future of zero highway emissions.  The only emissions from these trucks are water. Hydrogen Highway Ecosystem The Hyundai hydrogen semi's have a 255 horsepower fuel cell converting hydrogen into electricity.  They have a driving range of 250 miles on a tank of hydrogen.  To ma